We are proud to profile a number of our team members spearheading growth and innovation at Roundtrip. Check out the rest of the series to meet our team.
Who is Paul Venuto?
Paul Venuto is Roundtrip’s Design Lead. Paul is passionate about understanding the people behind every ride request (whether its the patient, care team, or dispatchers) and translating those learnings into products that are clear, intuitive and genuinely useful. With over 15 years of design experience spanning agency work and startups, Paul brings a rare combination of craft, user empathy, and front-end skill to every product challenge.
Every day, you interact with patient transportation in a way unique to your role. What perspective on patient transportation/NEMT do you wish more people knew?
“NEMT is not just a logistics problem, but also a design problem. The way information is presented, how quickly issues surface, and how easy it is to take action all shape whether a ride succeeds or fails. When those things are designed well, everything downstream improves. Good design helps everyone stay informed and patient care stay on track.”
What mentor or prominent figure has influenced you in your career and why?
“John Maeda. He’s one of the first designers who crossed from craft into technology, and he’s documented that journey through writing and speaking. His annual Design in Tech reports pulled back the curtain on how design is being valued inside tech companies, and his framing that ‘simplicity is about subtracting the obvious and adding the meaningful’ is a lens I apply often.”
What do you enjoy about working at Roundtrip?
“I feel extremely fortunate to be doing such impactful work. It’s easy to stay motivated when the workflow I’m redesigning on a Tuesday might be the reason a patient makes it to their oncology appointment on time on a Thursday. Plus, the people here take that responsibility seriously without losing their sense of humor or how to be supportive of each other along the way.”
What do you enjoy doing in your free time?
“Free time, for me, means one of two things: a book or a seat in an actual movie theater. The theater habit is harder to explain but easy to defend: it’s one of the last places left where you’re fully committed to an experience, with no second screen or no pause button available. I find that kind of rare, and worth protecting.”
If you could donate $1 million to any organization, what would it be and why?
“I would donate it to local organizations in the Richmond area like Feed More or SPARC. Both do extremely important work from expanding food access to giving young people creative tools and support.”